← Amazon FBA vs FBM calculator
Sellers keep a unit at $9.99 to stay in Amazon’s cheaper Low-Price FBA pick band, or they drop a $14 listing to $10 for the same reason. The referral fee is not the decision. Both prices usually pay the same category percentage. The gap is the pick fee versus the revenue you give up.
A one-cent raise to $10.01 almost always loses. On a typical small-standard example — 15% referral, a $2.57 Low-Price pick fee against a $3.47 regular fee, $4 in the unit — staying at $9.99 keeps more. The regular path needs about $11.05 before the extra dollar of pick fee is paid for after referral: $9.99 + $0.90 ÷ 0.85. At $12, leaving the program keeps more. At $10.01 it does not.
The other direction is worse. Cutting a $29.99 home-and-kitchen listing to $10 to save ninety cents of fulfillment throws away most of the profit. The calculator shows both rows on the same cost of goods, inbound, and storage.
Eligibility is yours to confirm — standard-size, at or under the cutoff on your fee preview, and any category exceptions Amazon is running. This page does not decide that, and it does not publish Amazon’s live schedule. Open the Amazon FBA calculator, type the two pick fees from your preview, and read the raise that matches Low-Price profit.
The result is arithmetic, not advice. It does not say a listing is eligible, profitable after ads, or worth buying.
Usually no. The regular fulfillment fee jumps by more than one cent of extra revenue after the referral percentage. Enter your two pick fees in the calculator to see the raise that matches Low-Price profit.
Almost never. Losing several dollars of sale price to save less than a dollar of pick fee leaves less, after referral, on ordinary rates. Compare both prices on the same cost of goods before you cut the list price.