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What does one more gram of protein cost?

The cost of a protein target is not a straight line. The optimizer's "extra cost of each target" readout re-solves the plan with the minimum raised by a small step and reports the difference: the marginal price of protein at the point you are at. That number tells you whether a bigger target is nearly free or the expensive part of your budget.

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The method

Everything below is computed by the same solver the free tool runs, on its twenty starter foods at example prices (2,000 to 2,300 calories, 45 to 80 g of fat, at least 28 g of fibre, no food above four servings a day, half servings). The figures are a shape, not a quote: edit the prices to what you pay.

What 10 more grams cost, by starting point

Protein minimumCheapest dayExtra for +10 g
80 g$1.79$0.07
100 g$1.93$0.08
120 g$2.18$0.18
140 g$2.74$0.35
160 g$3.52$0.36
180 g$4.38$0.48

Raising a low target is nearly free because the cheapest foods already carry it. Past roughly 120 g the plan runs out of cheap protein inside the calorie cap and has to buy denser sources, so each extra 10 g costs several times as much. Doubling the target from 80 g to 160 g more than doubles the bill.

What the plan leaves out

It knows only the nutrients you give it and the prices you typed: not vitamins, allergies, taste, pack sizes or sales. The marginal figure is for one small step from a given target and shifts as the plan changes. It is not medical or dietary advice and will not plan under 1,200 calories a day.

Questions

How much does 10 more grams of protein cost per day?

It depends where you start. On the starter foods at example prices, raising the minimum by 10 g adds about 7 cents a day at 80 g, 18 cents at 120 g and 48 cents at 180 g. Edit the prices to yours.

Why does protein get more expensive the more you ask for?

The cheapest protein per gram (lentils, oats, peanut butter) is used first. Once the calorie cap is reached, the plan must swap in denser, dearer sources such as whey, chicken and yogurt, so each extra gram costs more than the one before.

What is a marginal cost in a meal plan?

The extra cost of tightening one bound by a small step while re-solving for the cheapest plan. It is not the price of any one food: it is the price of moving the whole plan.

Price your own meal plan

Related: how to eat high-protein on a budget, a cheap vegan high-protein meal plan and what protein a daily food budget buys.