Farmers Market Booth Calculator · guide

Is a farmers market worth the booth fee?

Short answer: the booth fee is the smallest reason a market loses money. Hours and drive cost usually decide it. The calculator runs your own markets side by side.

Everything below is arithmetic on invented numbers. Not accounting, tax or business advice. No warranty.

Three invented markets

Product cost 35 percent of sales, 6 percent waste, 70 percent of sales by card at 2.6 percent, 70 cents a mile, and a $25.00 target wage.

The festival has the biggest sales and the worst hourly rate. Taken together the three clear $897.11 for 31 hours, $28.94 an hour; without the festival it would be $45.08 an hour.

Break-even and target sales

Break-even is the fixed costs (booth fee plus drive) divided by the share of each sale you keep after product cost, waste, card fees and the market's percentage: $115.42 at the Saturday market and $631.62 at the festival. To earn $25.00 an hour the festival needs $1,479.44 in sales, well over the $1,100.00 it makes. A sales dip of 20 percent leaves it at $117.18 for the day.

What to do with the answer

Common questions

Is a farmers market worth the booth fee?

On the default numbers a Saturday market with $900 in sales and a $45 booth fee clears $448.62 over 9 hours, $49.85 an hour, while a big festival with $1,100 in sales, a $200 fee plus 10 percent of sales and a long drive clears $220.98 over 16 hours, $13.81 an hour. Enter your own numbers; the fee is only one of the costs.

How do I work out my break-even sales at a market?

Divide the booth fee plus drive cost by the share of each sale you keep after product cost, waste, card fees and any percentage the market takes. On the defaults that is $115.42 at the Saturday market and $631.62 at the festival.

How much do I need to sell to earn my target wage?

Add your target wage times the hours to the fixed costs and divide by the same share. At $25.00 an hour the festival needs about $1,479.44 in sales, against the $1,100 it makes.

Does this give business or tax advice?

No. It does arithmetic on the numbers you type. It is not accounting, tax or business advice, and nothing is uploaded.