Your kitchen
Hands-on cook and pack hours you can actually staff, not opening hours.
Wages plus payroll costs for the people making the orders.
Brand 1
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 2
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 3
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 4
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 5
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 6
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 7
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 8
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 9
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 10
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 11
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 12
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 13
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
Brand 14
Your virtual brand, for example Wing brand.
Delivery orders you expect for this brand in a typical week.
What the customer pays for food, before tax and tip.
Ingredients as a share of the order value.
Commission plus the discounts and ads you fund on the delivery apps.
Containers, bags, utensils and labels. Blank means none.
Hands-on cook and pack minutes for one order.
Listing management, photos, ads or software that exist only for this brand. Blank means none.
A brand needs orders a week, an order value, a food cost, a platform fee and prep minutes. Leave a brand blank to leave it out. Up to 14 brands.
Result
Questions ghost kitchen operators ask
Can I run more virtual brands out of one kitchen?
Often, but each brand adds prep hours, packaging and its own costs. Past the hours your line can actually staff, extra brands slow every ticket and hurt ratings on all of them. This tool finds the set of brands that earns the most inside the kitchen hours you really have.
How is a brand's profit worked out here?
Per order: order value less food cost, less platform fees and promotions, less packaging, less the kitchen labour to make it. Multiply by orders a month, then subtract the brand's own monthly cost. Brands that lose money are never picked.
Why not just rank brands by profit?
Profit per kitchen hour, biggest profit and best margin each miss some combinations. When the hours are tight, a brand that looks best can crowd out two others that earn more together. The tool tries every set of up to 14 brands and shows how far each rule falls short.
What are break-even orders?
The weekly orders at which a brand covers its own monthly cost after food, fees, packaging and labour. Below it, the brand loses money no matter how busy the kitchen feels.
Is this business or financial advice?
No. It is arithmetic on the figures you type. It does not model brands taking sales from each other, ratings, delivery-app rule changes or ramp-up time.
Not decided
Whether brands cannibalise each other, ratings and ranking on the apps, ramp-up time for a new listing, shared ingredients that lower food cost across brands, equipment bottlenecks beyond total hours, delivery-app rule and fee changes, tax, and seasonality. Every brand is treated as independent and every hour as interchangeable.
Related tools: the delivery app margin calculator, for one menu item at a time, and the food truck prep mix optimizer.