← Newsletter sponsorship rate calculator
The fastest way to answer a sponsor's "what do you charge?" is to copy a number — a round CPM figure from a creator-economy blog post, or whatever a bigger newsletter in your niche lists on its own public rate card. It costs nothing and takes ten seconds.
What a copied number carries with it is someone else's audience: their open rate, their niche, and whichever single ad placement they happened to publish a price for. A dedicated send and a classified text link are not the same product, and a newsletter with a 55% open rate is not the same inventory as one with a 15% open rate at the same subscriber count — a flat number can't tell the two apart, but a sponsor doing the math on their own return eventually will.
| Question | Where to answer it |
|---|---|
| I have no send history yet — what do I even quote? | A market rule of thumb, until you have a few issues of open-rate data. |
| I know my subscriber count and open rate — what should I charge? | This calculator — enter your numbers, get a price range per placement immediately. |
| A competitor lists $30 CPM. Should I just use that? | Only if your open rate and niche happen to match theirs — otherwise it's their audience's price, not yours. |
| Does a dedicated send really cost more than a classified link? | Yes, usually several times more in the same niche — see where the benchmark ranges come from. |
| Can I get an answer without signing up anywhere? | This calculator — a static page, no sign-up, nothing uploaded. |
This tool needs no account and lists nothing: it is a static page, the arithmetic runs in your browser, and your subscriber count, open rate, and every computed price stay on this device — nothing is uploaded anywhere.
Their rate reflects their subscriber count, their open rate, and their niche — not yours. Two newsletters with the same subscriber count can have very different open rates, and open rate is what a CPM-per-opens benchmark actually prices against. Copying their number carries their audience quality into your quote, in either direction.
It can land close by coincidence, but a single flat CPM cannot represent both a dedicated send and a classified text link at once — the calculator's own benchmark ranges price a dedicated send several times higher than a classified slot in the same niche, because the ad gets the whole email instead of one line inside it. A flat number picks one placement's price and applies it to all four.
When you have no subscriber count or open rate to work from yet — a brand-new newsletter with no send history — there is nothing for this calculator to price, and a market rule of thumb is the only starting point available. Once you have a few issues of open-rate data, your own numbers are the better anchor.
No. The calculator runs entirely in your browser. Your subscriber count, open rate, and every computed price stay on this device and are never uploaded.
This page names no specific product — it compares against the generic habit of copying a flat rate, not a competing marketplace. See this calculator vs. Paved for how it compares against a marketplace instead, and where these benchmark ranges come from and how to use them.