ONLINE BUSINESS VALUATION CALCULATOR · RUNS IN YOUR BROWSER · NOTHING UPLOADED

What could your online business sell for?

Enter trailing-12-month revenue and SDE (profit before your own pay) for a SaaS, e-commerce, content or agency business. You get a price range from earnings and recurring-revenue multiples, the net after selling fees, what a buyer's payback looks like, and a ranked list of what is costing you multiple and what fixing it is worth.

Nothing you enter leaves this browser tab. A rule-of-thumb estimate, not an appraisal. Not legal, tax, or financial advice.

Your business

SDE is net profit plus your own salary, one-off costs and personal expenses paid by the business. Use the same 12 months for revenue and SDE. Churn is ignored for non-SaaS types.

Enter your numbers, then click Estimate value.

How it is calculated

Base multiples are broad rules of thumb for small online business sales: SaaS 3.3x SDE and 2.4x ARR, e-commerce 2.6x, content 3.0x, agency 2.0x. Five adjustments add to or subtract from the multiple: revenue growth, monthly churn (SaaS), largest-source concentration, owner hours and business age. The multiple never drops below 0.8x. SaaS with both SDE and MRR is valued on the average of the two methods; others on SDE. The range is the midpoint plus or minus 22% (SaaS, e-commerce) or 25% (content, agency). Net to seller is the midpoint less the fee you enter. Buyer payback is midpoint price divided by SDE.

Not modelled: inventory and working capital, debt, asset-only or code-only sales, earn-outs and seller financing, tax on the sale, marketplace-specific demand, and business models outside the four types. Unverified: the base multiples and adjustment sizes are unaudited heuristics checked by unit tests for internal consistency only, not calibrated against a sales database.

Common questions

How much is my online business worth?

Small online businesses are usually priced as a multiple of seller's discretionary earnings (SDE), which is annual profit before the owner's pay. Typical rules of thumb run from about 2x for agencies to 3x or more for subscription software, moving up with growth and low churn and down with customer concentration, owner dependence and a short history. This tool applies those adjustments and shows the range.

What is SDE and how do I calculate it?

SDE is seller's discretionary earnings: net profit plus the owner's salary, one-off costs and personal expenses run through the business. It answers how much cash one working owner could take out of the business in a year. Use the same trailing 12 months as the revenue figure.

What multiple do SaaS businesses sell for?

Small SaaS businesses commonly trade at roughly 2 to 4 times SDE, or 2 to 3 times annual recurring revenue, depending on growth and churn. Low monthly churn and steady growth push the multiple up; high churn or one customer paying most of the revenue pull it down.

Why do buyers discount customer concentration?

If one customer or one traffic channel produces a large share of revenue, losing it can erase the profit the buyer is paying for. Diligence checks it early, so this tool lowers the multiple as the largest source's share rises.

How can I raise my business's sale price before listing?

The tool lists the factors currently costing you multiple and the dollar value of fixing each one. Common fixes are documenting processes so you work fewer hours, diversifying revenue sources, cutting churn, and waiting until you have at least a year of clean records.

Is this a valuation or appraisal?

No. It is a rule-of-thumb starting range from numbers you type. Real sale prices depend on the buyer, marketplace, deal structure, earn-outs and diligence. Talk to a business broker or accountant before you set an asking price.

Is my financial data uploaded anywhere?

No. Everything is computed in this browser tab. There are no accounts, cookies or analytics vendors.