← Podcast sponsorship rate calculator
Podcorn is a self-serve podcast sponsorship marketplace: you create a show profile, brands browse and send offers (or you pitch them directly), and Podcorn handles matching, contracting, and payment for a commission on the value of each deal it processes.
That makes Podcorn the right choice for finding brands you don't already have, and running the whole matching, contracting, and payment process through a marketplace. This page answers a narrower question: for a sponsor you already have -- your own network, a cold pitch, a returning advertiser -- what should you actually charge, free, with no profile and no cut of what you negotiate directly.
| Question | Where to answer it |
|---|---|
| I don't have a sponsor yet -- where do I find one? | Podcorn's marketplace, or another advertiser network. |
| I already have a sponsor (or a lead) -- what should I quote them? | This calculator -- enter your numbers, get a price range immediately, nothing listed. |
| What's a typical range across the whole market, by show size? | Podcorn's own market data, drawn from deals on its marketplace. |
| What's a defensible range for my specific downloads, niche, and read type? | This calculator's own CPM-per-downloads math. |
| Can I get an answer without creating a profile or giving up a commission? | This calculator -- a static page, no sign-up, no booking, no cut. |
This tool needs no account and lists nothing: it is a static page, the arithmetic runs in your browser, and your downloads, niche, read type, and every other figure stay on this device -- nothing is uploaded anywhere, there is no marketplace listing, and no commission on whatever you and your sponsor agree to.
They solve different problems. Podcorn is a marketplace: you create a show profile, brands browse and send sponsorship offers (or you pitch them), and Podcorn handles matching, contracting, and payment in exchange for a commission on the deal. This page is a free calculator: no profile, no brand discovery, no commission. You enter your average downloads per episode, niche, and read type, and it gives you a price range to quote a sponsor you already found yourself -- through your own network, a cold pitch, or a returning advertiser.
Not exactly the same inputs. On Podcorn, podcasters typically set their own asking price per deliverable and brands accept, counter, or pass, with the platform's own market data informing what a competitive ask looks like. This calculator has no marketplace data to draw on; it applies commonly cited CPM-per-1000-downloads benchmark ranges to your own downloads, niche, and read type instead, so the range is grounded in published market rates for your show's numbers rather than what Podcorn's brand pool happened to offer this quarter.
Not to transact through. Podcorn does not charge podcasters to create a profile, but marketplaces like it commonly take a percentage-based commission on the value of a booked deal -- check Podcorn's current published terms for the exact rate, since fee structures change. This calculator has no listing, no deal flow, and takes no cut of anything -- it is a free static page that only computes a price range.
No. This site is not affiliated with, endorsed by, or sponsored by Podcorn, and this page is not a review of it. Podcorn is a trademark of its owner, named here only to describe what this calculator is for. Marketplace mechanics described above are drawn from Podcorn's own public description of its service rather than measured by us, and marketplace fees, plans and requirements change -- check Podcorn's current terms on their site before relying on any detail here.