The bundle
Bundle vs separate orders
| Path | Price | Expected leftover |
|---|
Transparent arithmetic from your inputs — not a ranking, a conversion forecast, or advice about what discount to run.
TIKTOK SHOP · BUNDLE DISCOUNT
A "buy 2, save X%" deal only avoids the per-order costs a second checkout would repeat — referral, creator commission, product cost, and ad spend all scale with units either way. This page compares a bundle against selling the same units as separate full-price orders, and solves for the discount that still matches them. Back to the full calculator.
| Path | Price | Expected leftover |
|---|
Transparent arithmetic from your inputs — not a ranking, a conversion forecast, or advice about what discount to run.
On the calculator example — a $19.99 item, 6% referral, 15% creator commission, 12% returns — a 2-pack at 10% off keeps $2.30 less than two separate full-price orders ($1.62 vs $3.92). Bundling only saves the flat per-order costs a second checkout would repeat (packaging and other per-order costs here), and a 10% price cut spends far more than that saves. Dropping the discount to about 1.5% would match selling the two units separately.
Because some costs are charged once per order regardless of how many units are on it — a payment processor's flat fee, packaging, or any other per-order cost — while referral, creator commission, product cost, and ad spend all scale with units either way. A bundle at 0% discount keeps exactly those saved per-order costs; on the calculator defaults that is $0.40 more than two separate orders. Any real discount has to beat that number, not the other way around.
The page solves for it: the discount percentage at which the bundle's expected leftover exactly equals selling the same units separately. On the calculator example that ceiling is about 1.5% — well short of a typical "buy 2 save 10%" offer. Replace the rates and costs with your own SKU to get your own ceiling; it moves with referral rate, commission, and how large your genuinely per-order costs are.