YOUTUBE SPONSORSHIP RATE CALCULATOR · RUNS IN YOUR BROWSER · NOTHING UPLOADED
What should you charge for a YouTube sponsorship?
Enter your median views, niche and the deal format. This turns them into a price range using the cost-per-1000-views logic sponsors already quote against, then shows separately what to add if the sponsor wants paid-usage (whitelisting) rights or category exclusivity — the two terms that most often change the real price.
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Your channel and the deal
Enter your numbers above and click Calculate my rate.
Suggested price range
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Suggested range
What this does and doesn't do
This applies commonly cited CPM-per-1000-views benchmark ranges — wide ranges, by design — and conventional percentage uplifts for usage and exclusivity to the numbers you enter. It does not know your audience's buying power, your conversion history, or what a specific sponsor will pay this quarter. Treat the output as a starting point for a negotiation, not a quote.
Common questions
How much should I charge for a YouTube sponsorship?
It depends on your median views, niche, and the format you are selling. This calculator applies commonly cited CPM-per-1000-views ranges to your own median views, then adds percentage uplifts for paid-usage rights and category exclusivity, to give a starting price range.
Why median views instead of subscribers?
A sponsor pays for views the sponsored video will actually get. Subscriber counts include people who stopped watching, and a single viral video inflates an average. The median of your last 10 long-form videos, measured about 30 days after upload, is the number sponsors can defend to their own boss.
What are whitelisting and usage rights worth?
When a sponsor runs your video as an ad from your handle or their account, they get paid distribution of your face and voice. Creators commonly charge an extra 20% to 100% of the base fee depending on length; perpetual rights are usually worth more than the top of that range, so treat the figure as a floor.
Is this price a guarantee of what a sponsor will pay?
No. It is a starting point for negotiation based on general market ranges, not a quote or a valuation. Actual rates vary with audience quality, conversion history and how much a specific sponsor wants your audience this quarter.