NEWSLETTER SPONSORSHIP RATE CALCULATOR · RUNS IN YOUR BROWSER · NOTHING UPLOADED
What should you charge for a newsletter sponsorship?
Enter your subscriber count, average open rate, and niche below. This
turns those numbers into a price range for each common ad placement —
a dedicated send, a primary in-issue slot, a secondary slot, and a
classified/text link — using the same cost-per-1000-opens logic
newsletter ad marketplaces use, applied to your own list instead of a
marketplace's cut-taking listing.
Nothing is uploaded. Your numbers are read in this
browser and never leave your device — see the privacy note in the
footer.
Also self-publishing books to the same list? See the
KDP royalty calculator for
what a book keeps exclusive versus wide. Also monetizing a social
following alongside the newsletter? See the
brand deal rate calculator
for pricing that channel too. Also running a podcast? See the
podcast sponsorship
rate calculator for pricing that channel as well.
Your newsletter's numbers
Enter your numbers above and click Calculate my rates.
Suggested price range by placement
Placement
Suggested range
What this does and doesn't do
This applies commonly cited newsletter-ad-market CPM-per-1000-opens
benchmark ranges — wide ranges, by design — to the subscriber count,
open rate, and niche you enter. It does not know your
specific niche's current market, your list's click-through or
conversion history, or what a specific sponsor is willing to pay this
week. Treat the output as a starting point for a negotiation, not a
quote. See where
these benchmark ranges come from and how to use them for more.
Already listed on Paved's marketplace, or thinking about it? See how this free calculator differs from a marketplace listing and its 30% commission.
How much should I charge for a newsletter sponsorship?
It depends on your subscriber count, open rate, niche, and which ad placement you're selling. This calculator applies commonly cited market CPM-per-1000-opens ranges to your own numbers to give a starting price range for a dedicated send, a primary in-issue placement, a secondary placement, or a classified/text link.
Why does this calculate price from opens instead of raw subscriber count?
Sponsors are paying for eyes on the ad, not names on a list. Newsletter ad marketplaces routinely price against opens rather than subscribers, because a 20,000-subscriber list with a 15% open rate reaches fewer real readers than a 5,000-subscriber list with a 50% open rate.
Is this price a guarantee of what a sponsor will pay?
No. It is a starting point for negotiation based on general market ranges, not a quote, valuation, or offer performed on your behalf. Actual rates vary by list quality, click-through history, niche demand, and how much a specific sponsor wants your specific audience that week.
What counts as a dedicated send versus a primary or secondary placement?
A dedicated send is a solo email to your list containing only the sponsor's message — it commands the highest price because it has no competing content. A primary placement is the top ad slot inside your regular issue; a secondary placement is a lower slot in the same issue. A classified or text-link placement is the smallest, cheapest unit, usually a line of text with a link.